Khan, Imran, Hollebeek, Linda ORCID: 0000-0002-1282-0319, Fatma, Mobin, Islam, Jamid
ORCID: 0000-0002-2545-5162, Rather, Raouf
ORCID: 0000-0002-9242-1165 and Shahid, Shadma
ORCID: 0000-0002-4041-2195
(2022)
Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention.
Journal of Marketing Management, 39
(3-4).
pp. 275-297.
ISSN 1472-1376