Liang, Xiaoning ORCID: 0000-0001-9475-6092 and Gao, Yuhui
ORCID: 0000-0002-0449-4170
(2020)
Marketing performance measurement systems and firm performance: are marketing capabilities the missing links?
European Journal of Marketing, 54
(4).
pp. 885-907.
ISSN 0309-0566
Liang, Xiaoning (2017) Examining the effects of marketing performance measurement systems on firm Performance through the Lens of marketing capabilities: A mixed methods study of Irish firms. PhD thesis, Dublin City University.